Boylesports to launch €5 million TV advertising campaign after Christmas

Dundalk-based bookmakers Boylesports is gearing up to target the British market with a €5 million spend on TV advertising in 2015.

The company’s customers bet over €1 billion with the business last year, with half of those bets made online. About half of its online business already comes from Britain.

The company’s commercial director Brendan Hughes said the company was targeting strategic alliances to help It break further into the British market next year.

He said: “2015 is our year to consolidate our position in the Irish market as a strong alternative and challenger and we aim to make in-roads in Britain by the end of the year.”

Boylesports will launch a TV advertising campaign on RTÉ on St Stephen’s Day – it’s first in four years – when it becomes the main sponsor of the channel’s racing coverage.

The news follows last week’s rebranding of the company, which followed its 25^th anniversary celebrations.